Super Store Marketing Insights

Microsoft Power BI Dashboard Overview

This dashboard was designed for a fictional stakeholder and provides high-level insights to help 
identify new targeted marketing campaigns that can increase revenue.

Click here to view the Power Point presentation (PDF)

Key insights:

• Average yearly sales are $565K with California and New York generating the most revenue yearly.
• Phones and Chairs consistently sell more than other products ($70K to $100K).
• Consumer customers generate more than $100K in purchases each year, significantly exceeding Corporate and
Home Office customers.