This dashboard was created for a fictional business owner to view key sales metrics and identify trends that can help guide future decisions for an online trading card (TCG) business based on full-year 2024 performance

Click here to view the Power Point presentation (PDF)

Key insights:

• Total 2024 sales were $279,000 from 2,000 orders, with average revenue per customer of $157.
• August recorded the highest sales, driven by major Pokémon and Star Wars Unlimited product releases, totaling $28,000 for the month.
• Oklahoma, Maine, and Florida generated the highest number of orders.
• Young adults under 25 and adults aged 45–54 produced the most revenue for the year ($52K) compared with other age groups.
• Pokémon products were the top sellers ($134,000 in 2024), followed by Star Wars Unlimited at $94,000.